How to turn list posts into infographics FAST

Folks?

We’re going MAVERICK this week.

So far, the game at Cool Story is grabbing cool posts from LinkedIn and teaching you how to write them one at a time.

The results speak for themselves:

1. You get a template

2. Old-school copywriting tips

3. ???

4. You become a LinkedIn genius.

This week, we’re doing none of that.

“Dusten, why would you turn your back on such a winning formula?”

Because personal brand and content aren’t about long text posts, folks.

It’s about attracting, convincing, and converting your ideal clients.

And to do that, you need to up your content game.

This week, I’m going to show you how.

We’re going to introduce something visual that makes your audience go “ooooooh.”

Like a child does when they see fireworks.

And the best part?

It’s gonna be easy as pie for you to do. I promise.

For my new subscribers:

I’m Dusten, and I co-run a brand and content strategy agency called Zenpost.

This is Cool Story, where I summon my decade+ of content expertise to teach you how to write like LinkedIn’s top voices.

Each week, I tear down a post from one of LinkedIn’s most powerful personal brands, show you how it’s done, and give you a content template you can stick in your swipe file.

(but, you know, not this week)

Let’s get to it!

This week’s post

What can be said about Chase Dimond that hasn’t been said before?

The man is a legend. Easily one of my favorite creators on LinkedIn.

He’s an email marketing expert whose weekly newsletter is packed with great copywriting tips.

Here’s the post we’re looking at this week:

“Hey, what gives? There’s barely any copy there, what are you going to make a template out of?”

We’re not looking at the copy, mon frere. We’re looking at the infographic.

Here’s why:

Long text posts are great.

But, they can be boring.

You see tons of them every day in the feed. How many do you actually read all the way through?

But if you skimp on the writing and turn that text post into a nice-looking infographic instead…

Well, that kinda sticks out in the ‘ol feed, now doesn’t it?

“Hold on, you never said anything about graphic design, I’m really out of my comfort zone here…”

Trust me.

This is so easy to do, you’ll kick yourself for not doing it sooner.

Here’s how to make an infographic EASY:

Step 1: Go to canva.com.

In the search bar, just type “infographic.”

Scroll down until you see this:

Hold up, partner! Don’t go grabbing your favorite template just yet.

There’s a lot of cool stuff in there, I know. But I want you to think about brand consistency.

Because it wouldn’t make a lot of sense for this guy:

To use this template:

(even though I think it’s cool).

It’s unlikely you’re going to find a perfect infographic that matches your existing brand and style completely.

So here’s my advice: Think conservatively.

For instance.

It might make sense for this guy:

To use this template:

BUT, we’re going to need to edit it a little bit.

Step 2: Click the big, blue “Customize this template” button.

If you’re new to Canva, let me walk you through the edit dashboard real quick:

Poke around in the dashboard for about 5 minutes and you should start to see how this infographic came together.

But you don’t have to make your own. We stole one.

And Canva has nearly 20,000 others you can steal, too.

So let’s just make it easy and edit it, okay?

Step 3: Brand the infographic

Let’s edit this infographic to match Mike’s brand up top.

What do we need for that? Mostly just his brand colors, and his fonts.

To do that, I literally just typed in “color picker” into Google, and I found this website right at the top.

I also typed in “font identifier,” and came up with this site.

Both allow you to identify what we need from just an image alone. So, I took a screenshot of Mike’s banner image, and had results in seconds.

Mike uses a navy blue (HEX: #342657) and reddish-orange (HEX: #dc6127) in his branding.

To edit the infographic colors in Canva, click on the element you want to change, and a new toolbar will pop up:

Click that little color circle, and the menu on the left will pop up. You can paste the hex colors you picked into the search bar.

From there, select the individual elements, and change them to the brand colors one by one.

Every single thing you see can be changed. Even the little icons:

You can also select your own icons and elements using the Elements folder on the far-left menu. Just search!

To change the font, just click on any text box, and search for your font:

Change the colors, size, position, whatever you want!

In about 5 minutes, we changed a few colors and fonts and ended up with this:

In an ideal world, you hire someone like me to give your profile a makeover and a bunch of content templates to match.

But in a pinch, it’s pretty simple to borrow a template from Canva, make a few superficial edits, and then input your text.

15 minutes, tops. #BRANDED.

And you’ll have a great scroll-stopping infographic that you can use over and over!

Told you it was easy!

Cool Story is FREE, but I do have a BIG ask…

Can you think of ONE person in your network who would like Cool Story? Please forward it to them.

TWO more QUICK things:

• Let’s make sure we’re connected on LinkedIn, where I share content creation tips every day. Hit the bell to never miss a post.

• If you’re a founder, fractional, or consultant and you’re interested in using your personal brand to get more leads, Zenpost can help. When you’re ready, let’s find a time to chat.

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